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Channel: Best Practices – TrustRadius for Vendors
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How to Find Your Customer Review Superhero

Reaching and influencing B2B buyers isn’t easy. More and more, buyers demand X-ray vision before they consider purchasing a product. They want to know everything about your products. They want to know...

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Why TrustRadius is Launching the Customer Verified Program

Rideshares, Ratings, and Customer Verified Today TrustRadius launched a program — Customer Verified — that I believe brings a much-needed balance of trust to the customer reviews industry. But,...

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Reviews: Moving from Why to How

Time and time again, our data has shown that buyers don’t trust vendors. In fact, 85% of vendors say they’re open about their product’s limitations, however, only 37% of buyers thought their vendor...

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5 Tips to Maximize Your Review Program

If you have vowed that 2019 is the year to prioritize your review strategy, but don’t know where to start or whether to go it alone, we can help. We’ve curated 5 concrete tips from experts at...

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Top 5 Things That Slow Down B2B Sales (and How Effective Marketers Speed Them...

B2B sales can feel like a slog. In our recent survey of business technology professionals working in marketing or sales, 57% of respondents said the average deal cycle for their flagship product takes...

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The ROI of Reviews for B2B Demand Gen Professionals

The ROI of Reviews You’re reading this article because you work at a B2B tech company and you want to justify your investment in reviews. You might want to know how to measure the success of a review...

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The 2019 B2B Buying Disconnect Report

This year, for our annual industry study, we surveyed 941 people who helped buy or sell major business technology for their company in the past year. We asked 712 buyers what they bought, who was...

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5 Tips for Generating Reviews at Your Event

Hosting a user conference is one of the best ways to get seriously good face time with your clients. However, it may be a missed opportunity to get deep product feedback from attendees. But how do you...

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It’s Pendomonium! How to Tap Into the TrustRadius + Pendo Partnership to...

Want to get more reviews? You should! Your potential customers (56% of software buyers, in fact) use reviews to make buying decisions. One of the best strategies for getting high-quality reviews is to...

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How ChurnZero Gets More TrustRadius Reviews (And How You Can Too!)

Lately, we’ve been sharing how B2B organizations can get more reviews. One technique worth a deeper dive is using your customer success software like ChurnZero to encourage your users to leave valuable...

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